1. What
you know about SEO?
Ans.It is process of getting traffic from free
and paid listing on the search engine like.
Google
Yahoo
Bing
2. How to
get top position in SEO?
With the help of two factors we get top position in Search
Engine
ON PAGE OPTIMIZATION
OFF
PAGE OPTIMIZATION
3. What do
you know about ON Page Optimization?
Where
we need to work on Onpage of our site and we can make changes on title tag,
Meta tag, site structure and site content, links and keyword and On page
optimization we need to work also on logical factors.
4. What do
you know about Off Page Optimization?
Off page optimization means we can work on important factors
like directory submission, link building, social media and fresh content and
Offpage optimization we don't need to work on logical abilities.
5. Do you
know about latest update in SEO?
Panda
Penguin
EMD
6. What is
the latest Panda update?
Panda is a search algorithm update by the Google to take on the
content farms, low quality websites and the websites getting low quality
backlinks, Google removed a lot of the webpage from the higher search index
during this update and the current version of Panda is 2.5.3 updated on October
19/20th Oct. 2011.
7. 8. What
do you know about latest update in penguin?
In the September 5 the Google
penguin 3 has updated. Mutt cutts says it is the new data refresh.
0.3% English language has affected. Penguin is the code name of the Google
algorithm. It is first arrived the April 24 2012. Its goal is decreasing the
ranking of the website that violate the Google Webmaster guidelines. These
guidelines are violated by using black hat SEO techniques like keyword
stuffing, cloaking etc. Lots of duplicate sites are affected by this update.
When it first arrived 3.1% search query has affected. But now only 0.3% has affected.
Still it is very much dangerous for the SEO. I think best technique
is that only directory submission can help you. It can overcome
some damage of your site. But after all it’s very bad news for the
world of SEO
8. Who is
Matt cutts?
Matt cutt is the head of Google web spam team.
9. What is
keyword stemming?
Keyword stemming is the process of finding out the root word
from the search query.
10.What is
keyword density?
Keyword density makes your content stand out in crowd.
Keyword density = (Total no. of keywords / Total no. of
words in the content) X 100
11.What
are webmaster tools?
Webmaster tools is free service by Google where we can check all
the details like indexing data, daily user, stats ,search query, CTR and XML
sitemap.
12.Which
Important factors makes ON Page Optimization better?
In Onpage Optimization there are some important factors like
· Title
Tag
· Meta
tag
· Keyword
· Sitemap
· Images
· Internal
linking
· Breadcrumbs
·
13.Which
Important factors makes Off Page Optimization better?
In Off Page Optimization there are some important factors like
· Directory
Submission
· Social
Bookmarking
· Blog
Post
· Article
Post
· Press
Release Submission
· Forum
Posting
· Yahoo
Answer
· Blog
Comment
· Deep
link Directory Submission
· Regional
Directory Submission
14.What is Google
Sandbox?
Google sandbox is an imaginary area where less
authoritative and new sites taking place while they are popular and authorized
on the web.
15.What is LSI?
LSI stands for Latent Semantic Indexing. It is a
data retrieval technique which finds connection between words and the use of
synonyms while fetching data from the index.
16.How many characters
limits in Title tag?
In title tag approx 70 characters we can add.
<Title>primary keyword (70 char) </title>
17.How many types of Meta
Tags and their characters limits?
· Description
Meta tag (upto 160 characters limits)
· Keyword
Meta tag (upto 240 characters limits)
·
18.What SEO tools do you
use?
Google webmaster tools, Google analytic,
keyword research, Alexa, open site explorer
19.How many SEO
techniques do you know?
· Black
hat SEO
· White
hat SEO
· Gray
hat SEO
20.What is Black Hat SEO?
And how many techniques used in it?
Black hat SEO is technique in which we use duplicate issues like
content, photos, video, hidden links, keyword stuffing, doorway pages and
many others. It is not good for our site because when Google starts
crawling is considered the site is full of duplicate issues and he
penalized the site minimum +30 Google page ranking
Black
hat techniques
· hidden
link
· keyword
stuffing
· doorway
pages
· incorrect
keyword
· link
farming
· mirror
side
21.What is White Hat SEO?
And how many techniques used in it?
White hat SEO is a technique in which we used fresh, good
contents in our site. Don’t use any kind of duplicate contents in it. It is the
best method to get high ranking on the Search Engine...
White hat techniques
· Quality
contents
· Titles
and Meta data
· Keyword research
and Effective keyword use
· Quality
inbound link
22.What is Bookmarking
Sites?
Bookmarking sites helps you to getting instant traffic on your
site by his powerful social media factor. You can easily bookmarks this site on
your favorites list and when it requires you can click on this and you
will get this.
23.Top 6 Bookmarking sites
name?
· Twitter
· Pinterest
· reddit
· stumble
upon
· Digg
· Delicious
24.Tell me One URL short
links site name?
www.bitly.com
25.What are Meta Tags?
HTML Meta tags are usually referred as tags of
page data which sits between opening and closing head tags of a document’s HTML
code. Actually these are hidden keywords in the code. These are invisible
to visitors but are visible and readable by Search Engines.
26.Difference between
keyword & keyword phrase?
The keyword term is basically concerned with a
one-word term, on the other hand a keyword phrase considered
as employment of two or more word-combinations. Therefore, it is very
confounded to get high ranking in account of one-word keyword term until the
one-word keyword has little online competition. Therefore, this practice is not
encouraged to employ. In order to drive more traffic and top ranking in SERP it
is recommended to employ keyword phrase.
27.Establish a difference
between PR & SERP.
PR is Page Rank which is defined by quality
inbound links from other website or web-pages to a web page or website as well
as say the importance of that site.
SERP stands for Search Engine Result Page is
the placement of the website or web-page which is returned by search engine
after a search query or attribute.
28. Define
Alt tag?
The alt attribute also called as alt tag are employed in XHTML and HTML
documents in context of defining alternative text that is supposed to be
rendered when the element can’t be rendered to which it is applied. One great
feature of alt tag is that it is readable to ‘screen reader’ which is a
software by means of which a blind person can hear this. In addition, it
delivers alternative information for an image due to some specific reason a
user can’t view it such as in case of slow connection and an error occurred in
the src attribute.
29. What
do you know about Adsense?
Adsense is a web program conducted by Google
that enables publishers of content websites to cater text, rich media, image,
video advertisements automatically which are relevant to content of website and
audience. These advertisement are included, maintained and sorted by Google
itself and earn money either by per-click or per-impression basis.
30.Can you define Adword?
Adword is referred as the main advertising product of Google
which is useful to make appear your ads on Google and its partner websites
including Google Search. This Google’s product offer PPC (Pay Per Click)
advertising which is a primary module and incorporate a sub module CPC (Cost
Per Click) where we bid that rate that will be charged only when the users
click your advertisement. One another sub module is CPM (Cost per Thousand
Impression) advertising where advertiser pays for a thousand impression on
flat rate to publisher. In addition it also includes website targeted
advertising of banner, text and rich-media ads. Moreover, the ad will appear
especially to those people who are already looking for such type of product you
are offering as well as offer to choose particular sites with geographical area
to show your ads.
31. What is PPC?
PPC is the abbreviated form of Pay Per Click and is a advertisement
campaign conducted by Google. It is referred as a primary module with two sub
module CPC (Cost-per-click) and CPM (Cost per thousand impression) through
bidding and flat rate respectively. In CPC the advertiser would be only charged
when the user click over their advert.
32. What are the aspects
in SEO?
The main aspects in SEO are divided in two classes: SEO On-Page
and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords
optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and
quality content, link building through Blog Comments, Blog Posting, Article
submission, Press Release, Classified posting, Forum posting.
33. What do you know
about RSS?
RSS stands for Really Simple Syndication is
useful to frequently publish all updated works
including news headlines, blog entries etc. This RSS document also
known as web feed, feed or channel that incorporates summarized text including
metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating
the content automatically. There is a standardized file format XML that lets
the information to be published once which can be visible to several distinct
programs. Also, this make readers more ease to get updates timely by allowing
them to subscribe from their favorite sites.
34. Define blog, article
& press release?
A blog is referred as an information or
discussion published on website or World Wide Web incorporating distinct
entries called as posts. Basically, the blog is referred as everything thing
where you can include others too. It is more individual in contrast to article
and press release. It is also considered as very personal in subject to both
style and comprised ideas and information and can be written in the way just
like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic
or event and are highly oriented towards an opinion instead of information. An
article is supposed to be more oriented towards showing up opinions, views and
idea. Generally, it is written by a third party or expert of any specific
field.
Press Release is related with a
specific action or event which can be republished by distinct medium of
mass-media including other websites. It should be simple, short and
professional. It conveys a clear message or information.
35. What do you
understand by Google Dance?
Google Dance happens when major updates happen on the database maintained by
Google. Constant shuffling leads to unstable rankings of the Web Pages. This
continues for some days and is known as Google dance. It was witnessed in the
past before the real time searching happened. Now, Google updates its index
almost every day and changes are witnessed narrowly.
36. What are the most
important aspects to include your keywords?
Page title and Body text are the most important areas where we
can include keywords for the SEO purpose.
37. What is the best way
to maximize the frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the
website
38. What is the best
criterion to identify the value of a backlink?
The authority of the domain, quality of the content on the page
where the backlink is provided and then the page rank of the website.
39. What is keyword
proximity?
Keyword Proximity is a measurement criteria of the closeness of
the keywords within the Page Title, Meta Description and Body Text.
40. What is keyword
prominence?
Keyword prominence is the location of the keywords in the page
title, Meta description and body text.
41. Difference between
exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular
website just after visiting a single page on this and exit rate refers to the
percentage of people who leaves from a particular page.
42. What was caffeine
update?
Caffeine update was rolled out by Google in June 2010 and the
main purpose of this update was to include more fresh results in the search
index, at least 50%.
43. What do you know
about the Florida update?
Florida update happened on November 16th 2003. This update
applied stemming, maintained local rank, penalized over optimized sites by
applying filter etc. In short, it modified the search results before
presenting it to the user by applying filters.
44. A
customer can give you an access to only one tool, which one will you choose,
Webmasters or Analytics?
Of Course Webmaster tools, because these are almost the
essential tools for the search engine optimization, we can have some analytics
data in the webmasters as well. But now due to the inclusion of webmaster data
in Analytics, we would like to have access to Analytics.
45. What is 404?
It is a server error code which is returned by the server what a
particular webpage or the file is missing or not found.
46. What is 301 redirect?
It is a SEO friendly version of permanent redirect for the
WebPages or the domains.
47. What is 302 redirect?
It is a temporary redirect.
48. What is robots.txt?
Robots.txt is a text (not html) file you put on your site to
tell search robots which pages you would like them not to visit. Robots.txt is
by no means mandatory for search engines but generally search engines obey what
they are asked not to do. It is important to clarify that robots.txt is not a
way from preventing search engines from crawling your site (i.e. it is not a
firewall, or a kind of password protection) and the fact that you put a
robots.txt file is something like putting a note “Please, do not enter” on an
unlocked door.
49. What are the other
methods to restrict a webpage from the search index?
We can use noindex Meta tag.
50. What are Google
Webmaster Tools crawl errors?
Crawl errors provide the information about the URL’s of your website
which are not accessible but linked from somewhere.
51. What is a landing
page?
A landing page is a page in the website which is designed to
attract the visitors to contact/subscribe/buy a service or the product by
reading few lines of important information about that particular service or the
product on that page.
52. How to handle the
duplicate page in the website?
Using canonical tag & 301 redirect.
53. What are the types of
CSS and which is better for SEO?
3 types, Internal CSS, inline CSS and external CSS.
54. How many heading tags
are there in HTML?
6 tags, from H1 to H6
55. Can we use more than
one H1 on a single webpage?
Of course, if there is a need of describing two related topics
on the same page then we can use, but using more than 2 or 3 will not provide
any credit to the search engines
56. Italic or
Bold, which is more useful?
Both are almost same but Italic has a slight
more better for keyword targeting on the webpage.
57. What are top SEO
ranking factors?
Quality of content on the webpage, quality and quantity of
backlinks to the webpage, anchor text used in the backlinks, domain authority,
social sharing metrics and some other traffic metrics like page CTR, bounce
rate.
58. How will you solve
canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a
website. It may happen that the home page of the site may take several urls
like http://www.abc.com or http://abc.com http://www.abc.com/index.html. The
search engines might treat these url as different and may divide the link juice
gained by having various backlinks made with any of these 3 urls. The link
juice gets divided between these three urls equally. .htacess file is created
to have a single url of the home page so that the link juice is passed onto
single url.
59. Is SEO spam,
bullshit, dead etc.?
Who knows? The New York Times, Chicago Tribune, BBC etc.
certainly don’t think so. They practice SEO like most of other website owners.
Last time I checked all the people who blame SEO for global warming, the Iraq
war, and the global economic crisis have optimized their websites according to
SEO techniques. By the numbers SEO is booming all the time for several years as
in a row.
60. Why aren’t we #1 or
on page 1 at Google?
You haven’t done SEO yet? You have no content? Your site
consists mainly of Flash, AJAX or simply graphics? You have asked Jason
Calacanis or Derek Powazek for SEO advice? Also you
most probably rank for long tail queries already.
61. Can we rank for
iPhones?
Do you sell iPhones? Are you a representative of Apple? Do you
sell iPhones globally or just nation-wide? Do you want to spend 50k+$ on SEO
monthly? Then maybe yes.
62. How much does SEO
cost?
How much does a car cost, or a house? First we need to know what
kind of car or house you need then we can try to assess the price. Otherwise we
can just say somewhere in between 1k and 1 million dollars per month.
Everything below 1k is low quality and/or automated.
63. Why is SEO so
expensive?
Why are cars and houses so expensive, because it takes lots of
time, resource and effort to build them? Besides SEO makes your website
actually earn money while setting up website and designing it by itself does
not. So at the end of the day SEO earns more money that it takes. Also remember
that SEO is not just like a house or car. It’s more like a shop or a hotel when
it comes to the house metaphor and it’s more like a race car when it comes to
the car metaphor.
64. How long does it take
to get indexed by Google?
Google needs minutes to weeks depending on your site to index it
or new content appearing on it. Without SEO it might even take forever.
65. How to submit my new
site to Google/Bing/Yahoo etc.?
You don’t submit sites to search engines these days. You link to
them from already indexed sites, you ping them via blog posts and or you submit
an XML sitemap.
66. Do I need an XML
sitemap?
Depending on your site you may or may not need one.
67. Do I need Meta tags
for SEO?
No, the Meta description tag is good for search users though who
might decide whether they click on yours based on the description you offer.
68. Do I need a high Page
Rank for SEO?
You need internal Page rank for your site to get indexed.
Toolbar PageRank (the green bar in your Google toolbar) is not a prerequisite.
69. What is linkbait?
There are at least two common definitions of linkbait (or link
bait). One negative and one positive. The negative one says that it’s luring
people to link to you for a reason they normally wouldn’t. The positive one
explains that linkbait is a highly linkable masterfully crafted peace of
content people not only like but also recommend to others by linking.
70. Can’t I just use
WordPress plus plugins for SEO?
You can but it’s not enough. Nowadays most modern CMS and blog
software has built in technical SEO capabilities. To outrank others who use
mostly SEO friendly software as well you have to stick out.
71. Does Google hate
SEO?
No, Google even offers SEO advice and a plethora of SEO tools
itself. It’s an ages old myth that Google fight SEOs. In fact the Google
employees and SEO practitioners speak at the same conferences and work together
as business partners. Most SEO companies are big clients of Google as they also
buy PPC ads from Google.
72. Is buying links,
hidden text, IP delivery etc. black hat SEO?
Some techniques considered by many a s SEO are also considered
black hat. Still most they can be used ethically as well so only the context
can tell you when a particular measure is black or white hat.
73.Is black hat SEO
legal?
The question to ask should rather be whether black hat SEO is
recommended. No it is not. Most of it is probably still legal, depending on the
technique. It pays only for the few who do it on large scale.
74. Do domain extensions
matter?
Yes they do. Especially when it comes to country based domains
like .fr, .de or .es – for local results in respective countries you should use
preferably a country domain to get a small advantage. Also many in the SEO
industry assume that .edu and .gov domains are trusted more by Google. Google
itself has denied that explaining that .edu and .gov domains get more links and
thus Google trusts them more.
75. Do nofollow links
count?
Indeed it has long been known that Yahoo doesn’t discount
nofollow links completely. It also seems that Google makes exceptions as well.
Plus remember that the main function of a link is to bring visitors. The search
engine “juice” is just a side-effect so a link is a link no matter the
attribute.
76. Do you offer PageRank
optimization, search engine submission, Meta tag optimization?
You should try some time travel back to the dark past of early
SEO. These things are secondary or negligible.
77. Is blog commenting for SEO spam?
Like in many other cases, it depends dear london real estate!
Try changing your name to some real name and add something of value to the
conversation and your comment will be very welcome.
